Community First
We're part of this community. Every decision we make considers how it impacts the stores and players we serve.
About HippoLink
Built by the community, for the community.
Why We Built HippoLink
We've spent decades in the trading card community—building tools, tracking markets, and running our own stores. Through it all, we've heard the same frustration from local game stores over and over again: "Our inventory system just doesn't work for us."
Existing solutions are clunky, disconnected, and built by people who don't understand the unique challenges of managing TCG inventory. They don't sync properly across platforms. They don't handle grading well. They don't adapt to how stores actually operate.
We knew we could do better. More importantly, we knew we should do better.
As active members of this community, we felt it was our duty to build the tool we all deserved—one that actually listens to store owners, adapts to real workflows, and evolves based on your feedback.
HippoLink isn't just another SaaS product. It's our commitment to helping local game stores thrive.
What We Stand For
We Actually Listen
Your feedback shapes our roadmap. We build features you actually need, not what we think you need.
Built to Last
We're not chasing exits or investor metrics. We're building a sustainable business that will be here for decades.
Why the Hippo?
The HippoLink logo comes from Phelddagrif—an iconic Magic: The Gathering creature known for control, flexibility, and strategic resource management. For players who know the card, the connection is immediate: a heavyweight that moves fast without forcing your hand.
That's what we're building. A platform with real power behind it, but one that keeps you in control. Automate pricing when it helps. Override it when it doesn't. Sync across platforms or keep things local. The choice is always yours.
The wings represent speed and scale. The trading card grounds it in purpose—mastering TCG inventory at the level your store actually needs.
Meet the Team
Zach
Co-Founder
Founder and owner of MTGJSON and Cockatrice. A well-known figure in the Magic community with deep roots in building tools that players and collectors rely on every day.
Arjen
Co-Founder
Founder and owner of MTGStocks.com and related websites for almost two decades. His expertise in market data and pricing trends brings invaluable insight to our platform.
Stefano
Co-Founder
Brings wide experience across various card projects and is an active seller himself. His firsthand knowledge of the challenges facing store owners drives our product decisions.
Ready to join the herd?
We're currently in beta and onboarding stores who want to be part of shaping the future of TCG inventory management.
Get Early Access